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1/24/2020 0 Comments

Chiba Lotte Introducing Dynamic Pricing to sell Tickets

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【⚾️ #NPB X KAISPO 💫】No.38
⭐️KAISPO Total No. #1053 (in English & Japanese)
1/23/2020
Chiba Lotte Introducing Dynamic Pricing to sell Tickets 
千葉ロッテがチケット販売で価格変動制を導入

The Chiba Lotte Marines announced on January 17 that they partially introduce a price fluctuation system to sell tickets. It will be a part of meeting the needs that their fans want to watch more baseball games. 

The Price fluctuation system (dynamic pricing) is a system to determine the price according to timings the fans buy them. For example, the price will be affected by game schedules, type of seats, weather, past results and so on. By analyzing such data, they forecast the real-time demand and sell tickets at reasonable prices. Five games will be subject to the system. 

The object games is below;
April 14: vs. Rakuten
May 8: vs. Seibu
May 24: vs. Rakuten
May 30: vs. Hiroshima
Jun 13: vs. Yomiuri

By HIDE​
千葉ロッテがチケット販売で価格変動制を導入

千葉ロッテマリーズは、1月17日、チケット販売で一部に価格変動制を導入すると発表した。より多くのゲームを観たいと言うファンのニーズに応える一環とのことだ。

価格変動制とは、ファンがチケットを購入するタイミングによって価格を決定する制度。例えば、チケット価格は、試合日程、座席の種類、天気、過去の実績などの影響を受ける。そういったデータを分析して、リアルタイムの需要を予測し、合理的な価格でチケットを販売すると言う。以下の5試合が対象となる。

4月14日楽天戦
5月8日西武戦
5月24日楽天戦
5月30日広島戦
6月13日巨人戦

By HIDE​
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